In an ideal world, everybody would happily donate money to the worthy cause of your choice without expecting more than gratitude.
In the real world, however, people are more likely to give money when they get something in return. That is why events like a bake sale tends to be more successful than outright soliciting.
But a piece of cake isn’t the only way of making people feel that they got value for their money. Let’s take a look at some other good fundraising ideas!
Having a company or business sponsor you is one of the most professional and reliable ways of fundraising. Sponsoring can be for a single occasion, such as buying new jerseys for a sports team, or a long-term arrangement.
In return, companies generally expect some form of promotion. As this implies that the sponsored group approve of the company, you’ll have to watch out whose support you ask for!
There are combinations that may cause raised eyebrows (like a kindergarten sponsored by a brewery), or put your cause’s credibility at risk (like an environmentalist society sponsored by a nuclear power plant!). Aside from avoiding such glaring inconsistencies, you generally shouldn’t accept sponsoring from any business that you wouldn’t recommend to your friends.
For active groups with many enthusiastic members, a good fundraising opportunity is holding a sale of some sort. There are three basic types of fundraising sales:
- Selling donations, such as cakes and cookies at a bake sale, arts and crafts at a craft sale, or used stuff at a jumble sale.
- Selling volunteer work, such as a charity car wash. Also works with lawn-mowing, weeding and other chores that everybody can do but few people enjoy.
- Selling fun. Typical examples are “Bessie Bingo” or a dunk tank.
Instead of selling those donated goods, you can also hold a raffle.
The advantage is that you don’t need so many donations – some tickets just aren’t winning tickets. The disadvantage is that there are winners and losers. Some people may not like their prizes, while others will be disappointed that they didn’t win anything at all. However, when you cannot get enough donations to warrant a bazaar, a raffle is a great chance to make good use of what you’ve got.
Charity Shows & Matches
Putting on an art show, play or concert is a great fundraising idea for schools, youth clubs, theatre groups or the like, while sports clubs are predestined to play charity matches. Even groups that don’t have any talented performers of their own can tap in on people’s hunger for entertainment – by organising a charity pub quiz or talent show.
Money can be raised by charging admission, selling popcorn, doughnuts and hot dogs to spectators, and by having a (modest) entry fee.
However you decide to go about your fundraising, you’ll always require donations – whether it’s money, time, goods or volunteer work. Be prepared to tell people why your charity is worthy of their support and how they’ll benefit from contributing. As long as you’re convinced of your cause, you can convince others, too.