The reason selling food is always a hit is that food has a way of bringing people together. From family dinners to social events food is a communal activity that allows people to interact in a relaxed and casual atmosphere.
Most holidays incorporate meals and snacks as an excuse for people to gather and enjoy each other’s company, so when thinking about fundraising be sure to think food.
Fundraising Food Sales
When people think of fundraising with food the first thing that comes to mind is usually the old-fashioned bake sale. The cost of such sales is low for the individuals organizing the event, and profits can be high since the items have great appeal for potential buyers. However, there are many food fundraisers that can be equally profitable and nearly as simple to organize and manage, such as:
- Spaghetti or pasta
- Popcorn or candy
- Barbeque plates
- Coffee or tea
- Ethnic food such as burritos or gyros
And don’t forget to consider healthier options for those watching their waistlines or encouraging children to adopt good nutritional habits:
- Bottled juices
The type of food that can be sold to raise money for an organization or charity can be almost anything so the first consideration when putting together a fundraiser is what resources are at your disposal.
Does your group have amazing cooks willing to donate their time and skills to create your culinary delights? Do you have members with good sales technique and organizational talent who would be able to obtain items for sale and organize your volunteers?
The needs and resources of your organization will help decide your approach.
Food Fundraising Tips
Knowing your potential customer is essential in making your fundraiser a success so be sure to choose food that will appeal to your target customer base. A spaghetti dinner or salad luncheon can be a hit with busy workers looking for a quick and cheap lunch. A popcorn or candy sale has a built in customer base when organized around local shopping areas or sporting events where crowds of people are likely to gather.
Larger scale events like cook-offs or tasting parties can get the entire community involved.
Organizing Your Event
Once your group has decided on the food, it’s time to organize your event.
If your team has chosen a commodity to be purchased such as cookie dough or sausage links for a barbeque you will need to find a supplier. You can check local suppliers for the items or do an online search for companies that serve fundraisers. If you are buying food to make and sell, look for wholesale or bulk suppliers to purchase your goods.
When advertising your event you will want to spread the word as widely as possible:
- Enlist volunteers for word of mouth and legwork, like distributing fliers
- Advertise in local media
- Take advantage of the latest social networking craze to reach people you might miss with traditional forms of advertisement by utilizing Facebook and Twitter.