Corporate fundraising has many facets – a large company with large resources can raise money for a good cause and also raise its standing in the community. It is a win-win situation for everyone involved, which is why corporate fundraising is so popular.
Find out how to run a successful, large-scale fundraiser with these corporate fundraising ideas.
Advantages of Corporate Fundraising
Corporations have many advantages when it comes to fundraising. First, you have a large team of workers who can dedicate time and expertise towards making your fundraising event a success.
In addition, you likely have a full roster of clients, suppliers, customers and associates who can contribute their ideas and, possibly, partner with you for your fundraising event.
Use all of these resources and relationships to prepare the perfect large-scale fundraising event.
Large-Scale Corporate Fundraising Ideas
Fundraising events are the most popular type of corporate fundraising ideas. Holding a large-scale event is the perfect way to raise your status in the community and also raise money for charity. Here are some ideas:
- Charity dance or ball – Dance the night away by holding a charity dance. You can turn it into a dance competition, complete with pledges for the number of hours each participant stays on the dance floor, or simply charge admission to an exclusive, fun evening.
- Charity dinner or wine tasting – Hosting a meal or drinks party is one of the most popular fundraising ideas. Charge for admission and make your event shine with music, dancing and fun activities. Upscale or casual; it’s your choice.
- Fundraising getaway weekend – Partner with a B&B or holiday company to provide a charity getaway weekend full of fundraising events like auctions, games, competitions. You can make this open to all people or raise the donation amount and offer it to high-income clients and suppliers.
Corporate Fundraising as Team Building
A successful corporate fundraising initiative can also be a great team building activity. Turn traditional team building tasks like survival camping, spy school or obstacle assault courses into fundraising events.
It’s easy to do. First, plan your team building event, giving thought to ways you can monetise it for charity. You might turn it into a sponsored event and ask for donations from clients, customers and employees’ families in exchange for pledges: for example, pledged donations for the amount of time an employee “survives” a boot camp training, or the number of times they can complete a rope climb. This raises money for charity and also provides motivation for your team building.
In addition, consider holding a awards ceremony after the team building event. Again, this can be monetised to fit your fundraising goals:
- Sell tickets to an awards dinner
- Sell charity raffle tickets
- Hold a silent auction
- Invite celebrities to your event
Each of these team building/fundraising ideas will raise awareness and money for your cause and also raise your company’s profile.
Corporate “Adopt a Charity” Programmes
Giving back to the community by supporting a charity is one of the most humanising things a large corporation can do.
Use your corporate connections to run a variety of smaller fundraising events throughout the year (here’s a list to get you started), all for the benefit of your chosen charity. Corporations often do this for the networking possibilities, tax benefits and – of course – for goodwill.
Also, by supporting one charity this year, your staff will have a chance to really get excited for the cause and the fundraising events planned.
No matter how your corporation raises funds — whether by launching a year-long charity campaign or holding a spectacular one-night-only fundraising event – everyone involved will benefit, including your company.