Cancer is one of the most terrifying diseases of our time. Almost every family knows somebody who is battling cancer or who has lost that battle. Reason enough to support a cancer charity! Here are some things to keep in mind about cancer charity fundraising.
Cancer Charity Events
A great number of charity events can be organised with cancer charity fundraising in mind. As cancer is affecting so many lives, you are sure to reach a wide audience.
You could try your hand at a glamorous, high-key event like a charity dinner or charity ball. A concert would be a less formal alternative – maybe you can even get a popular band to support you!
Don’t be afraid to think big – but don’t overreach yourself, either! Your cause is too important to do things by halves only, and it would reflect badly on your charity.
Whatever you do, remember to spread the word on time so your event will have lots of participants and success.
Another way of getting some cash flowing for your cause is selling goodies, either at fairs and other events or permanently, e.g. via your charity’s website. Such goodies could be ribbons, keyring pendants or lanyards; t-shirts, pin-back buttons and the like, but also calendars or postcards – whatever is useful and can be produced at reasonably low prices.
If your charity doesn’t already have one, you may want to think about a donations account. Maybe someone wants to share part of an inheritance with your charity, support your cause with their own charity event, or do some good “just because it’s Christmas”. Whatever the reason, make sure you have an account so it’s easy for them to pitch in.
Getting Others Involved in Cancer Fundraising
It should go without saying, but just in case here’s a reminder: Never guilt-trip people into supporting your charity! You don’t know why someone might choose not to donate to your cause – maybe their budget really is that tight.
Remember that there are many ways of supporting the battle against cancer that do not involve giving money, such as registering with a stem cell donation center, crocheting hats for patients undergoing chemotherapy – or volunteering with a charity.
Making Your Cancer Charity Stand Out
From medical research to theme park visits for terminally ill children: There are many worthy causes in the battle against cancer. Potential supporters will want to know what makes your charity special. Let them know!
Be positive but factual about it. Avoid sensationalism, tearjerkers or promises of miracle cures – it will make your whole charity look shady.
Depending on your chosen way of fundraising, there are different ways to go about sharing information. At a charity event, you could invite a guest speaker to give a talk or question-and-answer session. This can be a doctor, a patient who wants to share his or her story, or an active volunteer of a cancer charity.
Other ways of informing your supporters are newsletters (print or online), flyers, posters or a website. Websites are a good idea anyway: A web address can be added to virtually anything, and it will enable people to find out more at their own leisure. Be sure to keep your website user-friendly, attractive and up-to-date!